An entrepreneur from Gwynedd says she is redefining the way properties are bought and sold in the region. Catra, established in October 2024, says it is an estate agency offering a personal, community-focused service that celebrates Gwynedd ’s unique local areas and identity.
Freelance photographer and founder Kristina Banholzer was inspired to create Catra after noticing a growing trend during the pandemic. She saw that local homes were being sold online to buyers who had never visited the area.
“It became clear that there was a gap for an estate agent who could actively promote not just the properties, but the unique character of the communities they’re part of,” Kristina said.
Rooted in the Welsh word ‘Cartref’ meaning ‘Home’, the name Catra reflects the agency’s mission to provide more than just a property transactions.
“I wanted something that wasn’t corporate and felt familiar to people,” said Kristina. “Catra reflects everything I stand for: community, culture, and the deep connections people make when they find the right home.
“This initiative is more than just selling houses; it’s about connecting people with places and helping them find the right home and community for them. I want to ensure that new owners feel welcomed and integrated, becoming part of what makes each community special.”
She was backed by a £15,000 Start Up Loan from the British Business Bank. The funds have supported training, operational setup, and the development of a comprehensive database of community insights. Working closely with local councillors and community groups, Kristina has conducted market research to ensure the agency can represent each local community “authentically”, showcasing their unique qualities to potential buyers.
“The Start Up Loan has given me the confidence to pursue this dream and turn it into a reality,” Kristina said. “Running my own company allows me to align my work with my values while also creating opportunities for personal growth and financial independence.”
As a parent of two young children, balancing work and family life is a key priority. “Maintaining a strong work-life balance not only benefits my family but ensures I can bring energy and purpose to my work every day,” she added.
Looking ahead, Catra is poised to list its first property in early 2025.
Jess Phillips-Harris, Senior Manager for Wales at the British Business Bank, said: “Catra is an inspiring example of how Start Up Loans can support business owners in bringing innovative ideas to life.
“By combining her background as a photographer with her passion for Gwynedd’s communities, Kristina has created a business that stands out in the estate agency sector.”
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