Frozen food giant Iceland is launching what it calls its most significant savings event ever this January. The bargain freezer specialist has unveiled ‘Mega Deals’, which includes selling more than £1,000 products for £1 or less.
There are also promotions with tempting names like ’10 for £10′ and ‘half-price frozen’. Richmond Thick Pork Sausage packs, Heinz Ravioli in Tomato Sauce and Birds Eye Chicken Fingers are some of the products included.
A recent study, commissioned by Iceland, has indicated that January represents the year’s toughest financial challenge for half the population, following the festive food and drink splurge season.
It says half of the shopping population is now actively hunting for savings on groceries and everyday items. Fifty-six per cent of people are also ‘tweaking their shopping patterns’ to squeeze every penny.
The ‘Mega Deals’ promotion will see discounts on a host of items. There will be half priced laundry essentials and wall-to-wall savings on frozen favourite big names like Quorn, Chicago Town, and Birdseye, says the Mirror.
Executive chairman of Iceland Foods, Richard Walker, said he knew what households were looking for and he wanted to help. Adding: “We know families are looking to reduce spending in all aspects of everyday life and we know that we need to do our bit to help.
“January will be a struggle for millions, it’s no secret that bills are going to rise and it’s going to hit some families extremely hard. That’s why we’re stepping up, expanding our £1 or less lines and introducing hundreds of deals. We’re here to help this January.”
10 for £10
Customers can purchase 10 items for £10 on select products and save up to £15, including:
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Birds Eye Chicken Fingers – 10 pack, £2.50
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Young’s Chip Shop Omega 3 Fish Fillets – two pack, £2.50
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Chicago Town Cheese & Tomato Sub – two pack, £1.75
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Richmond Thick Pork Sausage – eight pack, £1.85
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Birds Eye Chicken Dippers – 12 pack, £2.50
Half Price Frozen
Customers can enjoy half off on selected products including:
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Chicago Town Tiger Crust Pepperoni Pizza – was £3.50 / now £1.75, 320g
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Birds Eye Ultimate Chicken Burgers – was £4.00 / now £2.00, two pack
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Quorn Meat-Free Mince – was £2.50 / now £1.25, 300g
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Birds Eye Great Value Fish Fingers – was £4.00 / now £2.00, 14 pack
Buy two, get one free
Customers can take advantage of Iceland’s ‘buy two, get one free’ on cupboard essentials such as:
- Heinz Ravioli in Tomato Sauce – £2.00, 400g
- Sharwood’s Tikka Masala Cook Sauce – £2.50, 420g
- Knorr Beef Stock Pot – £1.90, four pack
- Kellogg’s Strawberry Fruit Winder – £2.00, five pack
£1 or less favourites
Customers can enjoy Iceland’s £1 or less favourites that include some new additions for 2025, including:
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Iceland Mozzarella Balls, 200g – £1.00
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Iceland Cheesy Potato Swirls, 450g – £1.00
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Iceland Mac ‘N’ Cheese Bites – 10 pack, £1.00
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Iceland Breaded King Prawns – eight pack, £1.00
Five for £5 products
Customers can get more for less with Iceland’s five for £5 deal on a range of essential goods such as:
- Fridge Raiders Slow Roasted Chicken Snack Bites – £1.25, 70g
- Frijj Cookie Dough Milkshake – £1.70, 330ml
- Peperami Original Salami and Cheese Snack Box – £2.00, 50g
- Little Duck 4 Luxe Toilet Tissue – £1.25
Star Buys
Includes a range of flash offers across Iceland and Food Warehouse stores, including:
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Le Roule Garlic & Herb – was £2.00 / now £1.00, 125g
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Pork & Stuffing Mini Pork Pies – was £2.40 / now £1.20, 4pk
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Iceland Indian Selection Pack – was £2.50 / now £1.25, 400g
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Lurpak Garlic Butter – was £2.25 / now £1.50, 125g