A Stoke-on-Trent woman has won the trip-of-a-lifetime to Cape Verde as part of a £100,000 Hayes Travel giveaway. Adele Burke had booked the sunshine getaway through the travel agent’s Talke branch.
She was then stunned to learn the full cost of the break to the Atlantic Ocean archipelago would be refunded after she was picked out as the first winner of the Holiday Giveaway campaign.
Adele’s holiday was organised by Hays Travel Talke apprentice, Honor Chadwick, who personally announced the winner on social media. Honor said: “I was thrilled that one of my customers was the first winner in the £100k Giveaway Campaign – and that I got to break the news myself! I hope Adele has an amazing time in Cape Verde and we can’t wait to hear all about her holiday.”
Across the course of the promotion, Hays Travel customers have the opportunity to win back the cost of their holiday. Everyone who books a holiday in one of the 500 retail branches or with a Hays Personal Travel Consultant is automatically entered into a prize draw the following week, with the chance to win back the cost of their holiday up to the value of £4,000.
Each of the ten holiday giveaway winners will be announced on social media by the branch or Personal Travel Consultant who booked their trip, with one announcement per week up until March 2. In addition, to the £100k giveaway, an additional 100 lucky customers have the chance of winning £500 off the cost of their holiday.
Jane Schumm, retail director at Hays Travel, said: “We’ve really thought outside of the box when planning our whole campaign this year and we’re very excited about our £100k Holiday Giveaway.
“Fostering meaningful relationships with customers is important to us at Hays Travel and having our travel consultants personally announce each winner will make it an extra special experience for both the winners and our colleagues. Congratulations to Adele and good luck to all our customers in the coming weeks.”
“We’re sharing exclusive competition posts on our main social media channels and encouraging customers to tell us their dream destination in the comments. We will select six lucky winners at random to each win a holiday to their dream destination – three in January and three in February, to be announced the following month. We can’t wait to hear where our customers’ bucket list destinations are! There’s never been a better time to book with Hays Travel”
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