Asda slashes price of over 2,500 products to help post-Christmas budgets

Asda has announced a significant price reduction on thousands of products starting today. The supermarket giant is set to reduce the prices of over 2,500 essential items by an average of 26%, both in-store and online.

Shoppers can expect to see discounts on popular brands such as Cathedral City Mature Cheddar, Dolmio Bolognese Sauce, and Persil Wonder Wash. Additionally, Asda is lowering the cost of several of its own-brand products, including Asda Whole Chicken and Asda Salmon Fillets.

However, consumers are advised to continue comparing prices, as reductions at one store do not guarantee the lowest price on the market. Comparison websites like Trolley.co.uk can assist shoppers in finding the best deals.

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David Hills, Chief Customer Officer at Asda, commented on the initiative: “We know that as we come out of the festive period, budgets can be a concern for many families. Our Big Jan Price Drop aims to ease that burden and make money stretch further for our customers, by reducing the prices of the products they’re buying week in, week out, continuing to offer uncompromising value to all.”

This move follows Morrisons’ recent expansion of its Aldi and Lidl price match scheme, which now includes over 500 items such as olive oil, coffee, eggs, single cream, and pasta sauce. Morrisons assures that all products in this initiative are priced the same as, or lower than, those found at Aldi and Lidl, reports the Mirror.

Morrisons rolled out its price match scheme in February 2024, covering more than 200 products. The supermarket conducts bi-weekly checks on these items and adjusts the prices as needed.

Shoppers can avail of these savings at all Morrisons stores and online, although Price Matched products are not available on third-party platforms such as Amazon or Deliveroo.

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